Case Study
Oriire
A digital publication and membership platform documenting mythology and folklore. Designed and built end-to-end.
Oriire
- Editorial home. A spotlight feature and editor's picks, grounded in research.
- Read and explore. Long-form essays, inline Codex tooltips, bookmarks, and a way to improve any entry.
- The podcast. Conversations on mythology, folklore and cultural memory.
- Challenges. Interactive riddles and quizzes.
- Members and contributors. Profiles, a dashboard, and tools to add and edit Codex entries.
- Membership. Bookmarks, membership tiers and a way to support the work.
Oriire
Publication & membership platform
Overview
Oriire is a publication and membership platform documenting mythology, folklore and cultural memory from Nigeria and across Africa. Mowa designed and built the entire product end-to-end, from content architecture and membership flows to analytics and automation.
End-to-end product build
Designing and developing Oriire's complete digital ecosystem. From content architecture and membership flows to analytics and automation.
Automated flows
Creating automated onboarding, segmentation, and engagement sequences to help Oriire's audience explore cultural stories effortlessly.
Results
Oriire now reaches a global audience across 80 countries, creating an evolving digital community around African heritage and mythology.
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Monthly impressions
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Active users (28-day)
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Articles published
- Built a base of paying members within 3 months of launch
- Recognized as a leading online resource for African heritage
- 244 articles, 18 Codex entries, and 43 podcast episodes, written by 84 contributors across 6 years
- Audience across 80 countries
- Achieved ~75% organic traffic share through SEO-led strategy
Key features
Capabilities
Beyond Oriire
While Mowa's work with Oriire reflects our passion for community-resonant design, we partner with clients across industries. From media and education to commerce and social enterprise, our clients value clarity, purpose, and craft in their digital products. Whether building new platforms or refining existing ones, we focus on meaningful user experiences and long-term product value.
Build notes